RaceOwl: Connecting the Racing Community
Your home for race tracking!
What Is RaceOwl?
RaceOwl was developed by racers for racers to fulfill several key roles within a race's safety and administration plan. The system combines the RaceOwl website, texting services, phone apps, and location trackers to serve three main purposes:
Communication
Provides a critical link between officials, racers, and support crews for safety broadcasts and non-emergency assistance.
Location & Safety
Real-time location tracking allows officials and spectators to ensure participants are progressing safely along the course.
Leaderboard & Data
Calculates positions, arrival estimates, split times, and historical data for an up-to-the-minute leaderboard.
Listen to the Story
Checkout this podcast for a great RaceOwl overview, who we are and what we do and why we do it.
Open in Apple PodcastsOur History
RaceOwl grew out of the community surrounding the Missouri River 340 (MR340), a challenging 340-mile canoe and kayak race. Jeff Ilseman, Hogan Haake, and Jon Marble—all veteran MR340 racers—joined forces to build a tracking solution for the global adventure racing community.
Website Launch
Jeff Ilseman created the first version of RaceOwl for the MR340, replacing manual spreadsheets with a digital system for families and crews.
Live Tracking
Hogan Haake joined the team, adding real-time tracking for all registered racers on a single map, revolutionizing the follow-along experience.
App Integration
Jon Marble merged his MR340 Pro Paddler app efforts into RaceOwl, automating the critical interactions between racers and the platform.
Our goal remains the same: to make race tracking affordable and easy for everyone. We are regular people doing our best to connect the distance racing community through simple technology solutions.
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